webnovelfull Chapter 1074: The competition in the mid-to-high-end fruit wine market is fierce, Li Kangning takes
Chapter 1074: The competition in the mid-to-high-end fruit wine market is fierce, Li Kangning takes
Li Kangning had already anticipated that once the fruit wine series developed by his mother was given to the Yan family as its main product, it would inevitably make it grow into a leading wine company in a short period of time.
He brought the fruit wine series to visit Yan Zhenghuai because he remembered that Yan Ziyi had said that her father loved drinking but had a poor appetite. Giving him a high-end health wine series was to ensure his long-term health.
The purpose of giving Yan Zhenghuai the series of fruit wines with health benefits to taste is secondary; the real purpose is to encourage him to switch to a career in the wine industry.
Yan Zhenghuai no longer needs anyone's persuasion and is fully focused on promoting the Purple Bayberry Health Wine.
Yan Zhenghuai fully trusted Li Kangning and was very cooperative. Li Kangning also brought his experience accumulated elsewhere to this place.
In a short period of time, the purple bayberry health wine became all the rage, but it made competitors who couldn't figure out the recipe very anxious.
As a result, bayberry wine, which only imitated the appearance and color but failed to imitate the mellow taste and health-care effects, was also launched into the market.
However, consumers in the high-end market place attach great importance to taste and quality, so they have positioned themselves in the mid-range market, especially the price-sensitive middle class, which has become the core of competition for other companies.
The Zhao Group was the only company that put significant effort into analyzing the ingredients of this wine, even hiring health experts to help adjust the formula.
After some hard work, Zhao's Wine Group finally developed an amber-colored bayberry wine whose appearance, color, smell and taste are comparable to the purple bayberry health wine.
High-end market customers still have great trust in Zhaoshi Wine Group, a large enterprise.
After Yan Zhenghuai learned the news, he couldn't help feeling worried and hurried to find Li Kangning to discuss countermeasures.
Li Kangning remained calm and composed. He had long expected competitors to imitate him, but he hadn't expected the Zhao Group to act so quickly.
"Uncle Yan, don't worry. Our purple bayberry health wine has a unique secret recipe and significant efficacy, which is difficult for them to surpass." Li Kangning comforted.
He quickly developed a new marketing strategy. On the one hand, he stepped up publicity efforts, emphasizing the unique secret recipe and remarkable efficacy of the Purple Bayberry Health Wine; on the other hand, he launched a membership system to provide loyal customers with more discounts and exclusive services.
At the same time, he will continue to launch a new variety of fruit wine - Purple Nanguo Pear Health Wine.
The raw material used for this wine is very unique and has regional characteristics, and its name is Nanguo Pear.
This pear is a specialty of Anshan, Liaoning Province, China. It is also produced in surrounding mountainous areas with similar soil conditions.
However, Li Kangning has confirmed that there is no such kind of fruit in the time and space where the Yan family is.
Nanguo Pear is definitely a special and unique pear.
Unique scent: The aroma is rich and long-lasting. If you put Nanguo pears in a room, the whole room will be filled with the fragrance of pears. It is impossible to hide it. The fragrance of Nanguo pears is particularly pleasant and is often described as "refreshing" or "intoxicating".
Nanguo pear has a moderate sweetness and sourness: the flesh is tender and juicy, with just the right sweetness and a slight acidity, forming a unique flavor with a balance of sweet and sour.
Delicate and residue-free: The flesh is delicate and has no residue, with a low residue rate, and there is almost no residue when eating.
Soft and delicious: When ripe, the flesh is slightly elastic, soft and sticky, and juicy when chewed.
Nanguo pear has a strong wine aroma because its flesh naturally ferments after ripening and is known as "wine growing on the tree".
It is rich in 18 kinds of amino acids, multiple minerals and trace elements. After fermentation, the wine has a fresh and elegant flavor and has the effects of eliminating phlegm and relieving cough.
Li Kangning chose Nanguo pear as the raw material for making wine because, in just half a month, Longguo Nanguo pear would be available in large quantities on the market.
Li Kangning had already rented out a number of orchards to his employees. These could be stored in the space or kept fresh in a constant temperature cold storage.
Otherwise, the Nanguo pear will ripen naturally, ferment quickly, and naturally turn into a pool of water with a wine-like taste.
Nanguo Pear Health Wine is a unique variety that cannot be imitated in this time and space.
The pure, anhydrous juice fermentation method creates a richer, longer-lasting aroma. The wine is transparent, with an excellent, mellow, and smooth taste. It's particularly suitable for long-term cellaring.
And because the amount of raw materials is limited, Li Kangning and Yan Ziyi agreed that Nanguoli Health Wine should be sold as a luxury product among fruit health wines.
Nanguoli health-preserving wine can become a luxury wine because of its inherent health-preserving effects.
One is anti-oxidation and anti-aging.
The second is to promote digestion and improve appetite.
The third is to enhance physical fitness, relieve fatigue, improve immunity, and regulate intestinal flora.
Fourth, it promotes blood circulation.
Fifth, the special fragrance can stimulate the brain to release more dopamine, which is conducive to relaxation and relief of anxiety.
Most importantly, Li Kangning's formula makes this Nanguo Pear health wine have the effect of nourishing and clearing the lungs, making the face rosy and the skin clean.
Regardless of gender, everyone loves beauty. Many wealthy people are tempted by its beauty effects alone.
Although Yan Zhenghuai was a newcomer to the wine and beverage industry, he had a wide network of close contacts. All his promotional tactics were believed without a doubt.
The pre-sale effect of Nanguoli Health Wine is amazing.
Not only were all the expected stocks booked out, but more than 50 million yuan worth of allocated bayberry health wine were also sold.
Under Li Kangning's careful planning, the Yan family's purple bayberry health wine not only stabilized the high-end market, but also gradually emerged in the mid-range market.
Although Zhao Group's Amber Light Bayberry Health Wine has a certain market share, its health effects are not obvious, and the taste and flavor are far behind.
Therefore, Amber Bayberry Health Wine has never been able to shake the dominant position of Purple Bayberry Health Wine.
The Zhao father and son were trying to resort to evil means again.
The Zhao father and son secretly customized a batch of counterfeit products, which looked so real that they could be mistaken for the purple bayberry health wine.
Soon after, rumors began to circulate in the market that drinking Yanjia wine would cause stomach upset. The reputation of Yanjia Wine Industry took a sharp turn for the worse, and orders were cancelled one after another.
Yan Zhenghuai was as anxious as an ant on a hot pan, not knowing what to do.
Li Kangning did not panic. He carefully investigated the production process of the winery and took the problematic wine into the space for testing.
Afterwards, he sent the wine with harmful substances added and normal wine to an authoritative agency for testing, and announced the test results, proving that the quality of Yanjia wine not only did not have any additives, but was also of high quality and pure natural.
At the same time, he also invited experts to explain the knowledge about health-preserving wine so that consumers can better understand the benefits of Yanjia wine.
After some efforts, the rumors were dispelled and the reputation of Yanjia Wine Industry gradually recovered.
Although the Zhao Group was not exposed for framing others with counterfeit liquor, this incident attracted great attention from all existing and potential customers, and gave Yan's Wine Company an opportunity to promote itself.
The Yan family’s purple bayberry health wine and Nanguo pear health wine are even more popular and have become legends in the local wine industry.
Yan Zhenghuai took the opportunity to cut off his old business that was damaging to his moral integrity and switched to investing in the more profitable wine industry.