A great director who grew up happily

Chapter 452: A good movie, of course, you have to eat two birds with one stone

Putting aside a small number of people who deliberately try to stir up trouble, it is actually very easy to judge who Chen Jinnian is targeting in his Weibo posts.

Because ever since Chen Jinnian became a hot topic, things have been a little weird.

Normally, when a star shows signs of collapse, the first to take action should be fans, who rush to clean up the mess before anything happens. This is a common strategy used by fans.

Even if Chen Jinnian is not an idol star created by marketing, there should be a small number of fans who come out to fight against the outbreak of public opinion.

But Chen Jinnian was directly on the hot search, and before the five minutes of the ring were up, the Weibo court announced in court that he was sentenced to death, with the nine generations of his clan exterminated, and the sentence was to be executed immediately.

The speed is outrageous.

Not only did the fans fail to react, even the company responsible for monitoring online trends failed to react.

It's like everything is calm one second, and the world ends the next second as soon as the refresh occurs.

The time it took to become a hot search could be described as the speed of a rocket being slower than usual. It was a proper airborne drop, with another first place added before the original first place in the hot search, directly reaching the top.

What’s even more bizarre is that before Chen Jinnian could take any follow-up measures, the topic disappeared from the hot search list, evaporating from the face of the earth right under the noses of netizens.

Since suspicion has arisen, the first person to be dragged out for sacrifice is Hua Yi.

Beijing capital is good at hype marketing, it's an inherited skill, and Huayi is the best at it. Without talking about the past few years, just from the launch of the Youth project, the topic has been at its peak, from the auditions to the release date, it took a whole year to hype it up.

It can be said that Huayi’s marketing for one film is greater than Ning Hao’s ten films combined.

Since the verbal confrontation and pay incidents in the first half of the year, Huayi's pace has been getting faster and faster.

Chen Jinnian's exit interview on the day of the Golden Rooster Award can only be said to have expressed the thoughts of many viewers.

No matter how the matter is covered up afterwards, the indisputable fact is that the awards were distributed indiscriminately and unfairly. It is only natural that Huayi, which benefited the most, was criticized.

Coupled with the dancing video that stirred public emotions, it was only under such unfavorable circumstances that "Youth" was able to earn tens of millions of dollars at the box office on the first day, thanks to the good quality of the film.

Not long after Chen Jinnian denied the rumor, Huayi released a celebratory poster for the box office exceeding 100 million yuan, but the tone in the comments section was not optimistic.

So much so that Mr. Wang, who is not very diligent at work on weekdays, came to the company to inspect and supervise the employees' work during the holiday.

After returning to the luxurious office, he called his brother over.

"Inform Feng Kuazi that during the seven days of National Day, we cannot rest even for a single day. We must visit all the cinemas in first- and second-tier cities across the country, and set the price of roadshow tickets at a minimum of 1,000 yuan."

"One thousand yuan? It's a little difficult. After all, there are more roadshows and the tickets are worthless." Even if Mr. Wang is idle, he still understands the principle that scarcity makes things valuable.

"Do you need me to teach you? If the audience doesn't pay for it, don't you have any way to give it to them?" Mr. Da Wang said coldly. Then he rummaged through the bookshelf, took out a file bag and threw it over.

"It contains statistics on Monster Hunt's box office trends and insider analysis of the box office data. You're supposed to follow other people's examples and not learn from them. What's going on in your head every day?"

Faced with his elder brother's criticism, Mr. Wang also has his own difficulties.

"Brother, we can't replicate those tens of millions in box office revenue from charity screenings. They show them during the off-season, many days after the show, when the theaters are empty. They'll do it for a little kickback. But that's not the case now. It's National Day, and every show is packed. Which theater would let go of the box office revenue and take that little kickback?"

"Then what do you want to do?" asked the king.

"After National Day, when the theater is empty, I'll get you as many as you want."

"No, after National Day, the vegetables will be cold." The king directly rejected his brother's proposal.

"Then I really can't do anything. I can't just conjure up dozens of cinemas for you out of thin air. If you ask me, we shouldn't have invested in cultural tourism real estate in the first place. If we had a large cinema chain, we wouldn't be in such a difficult position."

Huayi does have cinema chains, but the ones it owns are not much different from having them.

In the cinema market, they really got up early but arrived late. When they should have been engaged in real estate, they were reluctant to invest and watched their old rival Wanda take 13% of the market share and firmly sit on the top spot in the distribution market.

Now I want to invest, but I find that there is no space in first- and second-tier cities, so I can only go to third- and fourth-tier cities.

But in a small city, Huayi has neither scale nor voice, so it can only cautiously postpone the cinema plan until now. After ten years of planning, it has not even finished writing the plan.

"You know how to complain now. When you were making money in the stock market, you were more active than anyone else." After saying this, Mr. Wang sat down in the boss chair, rubbing his temples and thinking.

After a long time, he came up with a plan.

"The roadshow remains unchanged. Make sure you check all the theaters you can go to. Don't give up on the roadshow tickets. Also, go through the formalities. We'll withdraw the film from the schedule after National Day and then release it during the Lunar New Year holiday. We can use one movie to cater to two peak viewing seasons. I don't believe we won't reach our box office target."

What Mr. Wang said was truly earth-shattering.

If Yang Mi were here, she would definitely give Da Wang a thumbs up. Great minds think alike.

But to Mr. Wang, it sounded like his brother was courting death.

"No, we're releasing it early for safety reasons. Whether it can be released during the Lunar New Year holiday is still unclear. What the higher-ups will think is still unclear. More importantly, the film's budget is not high, so there's absolutely no problem making a profit. As for the box office not reaching the target, let Feng Kuazi sell himself to pay off the debt. After all, he signed the bet himself, and no one is forcing him to do it."

In fact, there is another sentence that Mr. Wang did not say directly, that is, regarding the issue of movies being repeatedly withdrawn from the schedule, they have asked the radio and television to block the attention more than once.

Every time they want to avoid other popular movies and withdraw the film from the schedule urgently, they will spread the rumor that it cannot be released due to the film's scale.

The effect is naturally very useful.

Netizens were fooled and screamed at the radio and television, scolded the reviewers for being inhumane, scolded the lack of a rating system, called for learning from the Americans, and called for us to reflect.

As for the actual reason why Huayi was withdrawn from the schedule, no one cares at all.

As a functional agency, the Radio and Television Administration is not an entertainment company. Even if it is scolded, it cannot retaliate online. All it can do is stand at attention and take the scolding.

In fact, if you think about it, if the Radio, Film and Television Administration really rejects a movie, how can they give specific reasons for the review, because there are no prescribed standards for review.

However, the Radio and Television Administration has been criticized, so it must have some ideas about Huayi.

Mr. Wang now wants to kill two birds with one stone, and he also wants to ask the radio and television station whether they agree.

"I don't care about the bet, I only care about whether the company's financial statements look good." Da Wang slammed the table and said, "Do as I say, understand!"