Be reborn and be happy to the fullest

Chapter 749 "Return Home" promotion!

Qiu Cixian herself had no idea that she had become the face of Shuoguo Culture. She had come to China on business and at most thought that if she had time, she could have a tryst with her lover. So after checking into the hotel, she tidied herself up neatly and fell asleep.

After getting up the next day, she also followed the team activities: SN Entertainment participated in the filming of "The Temptation to Return Home". Not only her, but also two other actors. In addition, Han Enqing also assigned an assistant who is proficient in Chinese to the three of them on this trip.

The assistant invited Qiu Cixian to go have breakfast together, and whispered as they walked, "Miss Qiu, you are the female lead. Do you know how big the scale of this project is?"

"The scale is very good. The production cost alone is tens of billions!" Qiu Xiuxian deliberately praised her boyfriend's project and used Korean won as the unit of measure.

"Wow, that's a lot! Even in South Korea, it would be a first-rate project!"

The assistant was very surprised. South Koreans have always considered themselves a superpower of entertainment, but in fact the cost of some of their popular Korean dramas is far less than the investment in the Chinese entertainment industry.

"For such a big project, why hasn't anyone come to receive us yet? And Miss Han Enqing doesn't seem to be in the hotel either. Miss Jin next door said that Han Enqing left the hotel last night..."

Qiu Cixian was speechless after hearing what the assistant said.

As they were talking, the two of them came to the restaurant, where the other two actors were already waiting. The four women sat together, eating and chatting, mainly complaining about the various problems of the "Temptation of Returning Home" project:

"Miss Han hasn't come yet. Is she going to take a break today?"

"Hehe, didn't you see? They're trying to curry favor with President Xu!"

"I heard that the reason we were able to fly business class this time was because President Xu was accompanying us..."

"Don't talk nonsense. Miss Qiu Cixian is the heroine. We are traveling business class with her. President Xu is not from SN Entertainment. She is just traveling with us..."

People were feeling uneasy, but it was actually just because they had arrived at an unfortunate time. From early morning till now, it was not yet working hours in China. Just as they were talking, Qiu Cixian's cell phone rang. It was Han Enqing calling...

"What do you mean?" When she put down her phone, everyone looked over.

Qiu Cixian said excitedly, "Enqing has arrived, and brought news about him..."

"Him? Who?"

Everyone was stunned, but Qiu Cixian had already walked out. For convenience, she even went straight up the stairs. Fortunately, the restaurant was on the second floor. Just a moment later, Qiu Cixian and three others appeared at the hotel entrance. At the same time, the familiar Mercedes-Benz commercial vehicle from last night drove in front of them again.

The car window rolled down, revealing Han Enqing's face. He called out to everyone, "Let's go, everyone get in the car. This morning is shopping time!"

"what?"

Everyone was shocked.

Han Enqing took out a card and said proudly, "This is the legal representative card of SN Entertainment's Chinese branch... Considering that you have no sponsors in China, our major shareholder, Chairman Li, gave me this card and instructed me to buy each of you two new sets of clothes. There's no upper limit on the budget!"

Although Li Shuo is already the largest shareholder of SN Entertainment, that is only in reality. In name, South Korean employees only know that the company belongs to Han Dazhi, and Li Shuo is just a shareholder of SN Entertainment. Only a few people know this news.

"President Li, is that the position rumored to be X's?"

"Others may not know, but don't we know? Those rumors are completely false. President Han has never signed a genius like X!"

"Anyway, thanks to President Li Shuo. Is this how his Chinese name is pronounced?"

The gratitude at that moment was still superficial, but just one hour later, everyone, including Qiu Cixian, had expressed their love and admiration for Li Shuo to the sky!

Originally, everyone thought that Han Enqing's so-called "unlimited budget" was just a polite remark, so they naturally looked at Han Enqing's expression when choosing clothes. Seeing this, Han Enqing directly asked Qiu Cixian to choose. Given the latter's relationship with Li Shuo, she naturally did not hesitate and directly chose a set of brand-name clothes worth 10!

According to Qiu Cixian's idea, this set of clothes alone is actually enough to win people's hearts. Who knew that Han Enqing then gave each of them various jewelry worth 10 yuan!

All in all, the budget for these four people is 80! This is already comparable to the entire publicity and promotion costs of some TV series!

Qiu Cixian felt a little distressed. When Han Enqing went to pay the bill, she pulled her aside and asked, "Enqing, didn't you buy too much? The four of us spent 4 yuan..."

Do you understand, my little secretary, that this is all my man’s money!

Han Enqing laughed and soothed: "Miss Qiu, don't worry, these are all useful..."

Qiu Xiuxian was pushed out by Han Enqing for no apparent reason, and changed into new clothes with the others. It must be said that although these four South Korean actresses are mostly products of artificial technology, they are all quite pleasing to the eye at first glance, especially now that they are covered in famous brands, which makes them look even more elegant.

"click"

Just as the four girls reached the door, a burst of shutter sounds rang out. Han Enqing looked at the photographer at the main entrance and said to everyone with a smile, "Don't be nervous, relax. The moment you set foot on Lenghai, our publicity and promotion planning has already begun..."

Traditional TV and film promotion is for the director to bring the main creative staff together to hold a press conference and sit down to chat with the media about the content of the work. If there are enough big names in the crew, they can even go on TV or broadcast live on the Internet to get more exposure.

But Shuoguo Culture is different. You know, since the day it was founded by Li Shuo, it has been an entertainment company full of Internet blood. Even its operation department was the predecessor of the Wolf Pack Department's water army team!

Therefore, the Shuoguo Culture Audiovisual Team, while still maintaining the quarrels between Zhang Yi, Han Er, Guo Laosi and others on the Internet, has already begun to carry out various operational promotions for "The Temptation to Return Home"!

For example, when Qiu Xiuyan and others were shopping in the morning, the three stations A\B\C jointly released an exclusive interview with Wei Ni, the host of "Unforgiven"!

"Hello, Wei Ni, please introduce yourself first..."

"Hello everyone, I'm Wei Ni, from Lenghai Conservatory of Music. This year... my dream is to become a singer..."

"Hearing you talk about your ideals, have you ever thought that you've actually achieved them? Now in everyone's eyes, you're just a singer..."

"Well, I didn't feel much before, but with the release of 'Unforgiven', I found that many people really started paying attention to me and liked listening to my songs..."

"So, how did you go from being an ordinary girl at a music school to the singer you are today?"

"Actually, it's not as complicated as everyone thinks. It's just that I participated in a competition to sing the theme song for a TV series called 'The Temptation of Returning Home,' an adaptation of the hit South Korean drama of the same name..."

The guidance of network traffic usually requires a combination of time, place and opportunity. Otherwise, even if there is a huge amount of traffic, if you encounter commercial promotion that you are not interested in, it will disappear in an instant!

The audio-visual team cleverly utilized Wei Ni, who has a lot of traffic nowadays. People who follow her all simply like X's song "Unforgivable", and the rhythm of this song is the type of infatuated man and resentful woman, and it is paired with "The Temptation to Return Home". Well, after all, it is the theme song!

Therefore, it didn’t feel strange at all when Wei Ni sang “The Temptation of Returning Home”…

This interview appeared simultaneously on three video websites at 9:10 AM. Initially, its popularity was only average, but the video websites pushed it hard. By : AM, people had been forwarding the interview to related topics or platforms like Weibo and Tieba, and then...

Han Er reposted the post and commented: "Huh, I didn't expect X's adapted song to use a new singer!"

Zhang Yi also reposted the post and commented: "Hehe, I think they knew their adaptation wouldn't hold up, so they deliberately chose a new singer so they could take the blame!"

The same content was forwarded by two people, but with different perspectives, leading to completely opposite results! Of course, this also led to two completely different waves of traffic, focusing on Wei Ni and...

"The Temptation of Returning Home" Official: @韩二@张一@X@薇妮... Thank you all for your interest! "The Temptation of Returning Home" officially launches today. The series will also premiere soon on satellite TV and online platforms! Stay tuned!

When the traffic was high, the official release of "The Temptation of Returning Home" finally appeared, so some people liked it, and some people ate melons. Because the show had not yet appeared, there were no haters...

In addition, netizens soon discovered that the people mentioned by the official @ were all names that everyone had seen while watching melons but had not paid much attention to, such as...

X: "Hello everyone, I'm X, a contracted artist from Sony Entertainment. I'm new here, so please support me."

Wei Ni: "@X, hello, my idol writer, please turn over my sign..."

……

This interaction is naturally not just Li Shuo or Wei Ni posting jokes on Weibo to each other out of boredom. In fact, except for a few celebrities, many celebrities' Weibo posts are posted by operations managers, especially commercial orders such as advertising. Because this is a channel facing the public, it is difficult for celebrities to guarantee that they will not make mistakes, so more professional operations companies are needed to control the direction of the celebrity's personality.

Of course, the account "X" was originally Li Shuo's secondary account, and he had no interest in playing it, so naturally, Shuoguo Culture and Sony Entertainment "operated" it...

In short, this wave of operations this morning was a Weibo gathering of the official "Temptation to Go Home" and all members, and with the cooperation of Han Er and Zhang Yi, all accounts also successfully gained a wave of traffic!

When it's afternoon and the onlookers are feeling a little slack, it's time for other media to come on stage!

"Shocking news! South Korea's most beautiful woman has landed in Lenghai!"

"South Korean beauty Choo Ja-seon!" "Four South Korean beauties at the Chanel counter!"

The hype about women like Choo Ja-sun is a very clichéd beauty hype, and it emphasizes the words "South Korean beauty" very much!

……

At 3 pm, when various media on the Internet began to frequently report on the so-called "South Korea's No. Beauty Qiu Xiuxian" appearing in Lenghai, Yang Kangcheng was also at the Shuoguo Hongqiao headquarters and met Director Wu and his team from Mango TV for the second time.

Compared to yesterday, Director Wu was all smiles today. Upon seeing Yang Kangcheng, he took the initiative to shake his hand, greeted him repeatedly, and asked him to say hello to "Mr. Li"...

After some pleasantries, Director Wu and his team were invited into the conference room to begin more detailed negotiations on "The Temptation to Return Home".

With Li Shuo's explanation and support, Yang Kangcheng was full of confidence and told Director Wu that he could make concessions on the price, but Mango TV needed to agree to release the TV series simultaneously with the online platform!

Director Wu was furious. He slammed the table and shouted:

"I admit, Shuoguo Culture's Weibo presence is pretty good. The official and cast members of 'The Temptation of Returning' have gained quite a bit of popularity in just half a day. But look at your promotional announcements this afternoon. What the hell is that? And you're even asking our TV station to sync with the online platform?"

As he spoke, Director Wu's assistant took out a laptop computer, which was full of reports such as "South Korean beauties" and "South Korean big beauties"!

Director Wu's face darkened:

"Is this the promotion you guys at Shuoguo Culture are doing? What the hell does this bullshit South Korean beauty have to do with your show 'The Temptation of Returning Home'? I'm telling you, if you keep doing this, let alone collaborating with other platforms, it's doubtful you'll even be able to get it on Mango TV!"

That’s right, in 11, “South Korean beauties” only existed in the public’s cognition, but were not explicitly said. Most male compatriots would remember words like “South Korean movies” and “South Korean beauty anchors”, and thus unconsciously had the impression that “there are many beauties in South Korea”. However, this stereotype would not become a trend until Station C completely became Douyu and a series of South Korean female anchors landed there. Now, it hasn’t become popular yet!

Therefore, in the eyes of old scholars like Director Wu, it becomes "the original publicity and promotion plan was quite impressive, how come it suddenly came up with such vulgar things?"

Of course, Director Wu's anger was at least 7% feigned. Mango TV has always been the most open TV station in China. As long as there is traffic and ratings, he doesn't care about using South Korean beauties to hype it up!

To put it bluntly, he was taking advantage of the situation to put pressure on Yang Kangcheng!

Yang Kangcheng didn't really understand why the audio-visual team used the "South Korean beauty" promotional tactic, but facing Director Wu, he could only force himself to say, "Director Wu, what does the promotion we use have to do with the quality of the work?"

“It really has nothing to do with the quality of the work, but it will bring about negative effects…”

"How can 'beauty' be a bad influence? Besides, we're promoting our leading actress, Choo Ja-sun, who is a South Korean beauty!"

"You are making excuses!"

"Well, Director Wu, I won't argue with you. How about we make a bet?"

"What are you gambling?"

"Let's bet on whether Shuoguo Culture, using the female lead Choo Ja-sun and the 'South Korean beauty' promotional campaign, can generate massive traffic!"