Chapter 1534 passed smoothly.
Chapter 1534 passed smoothly.
Ye Zhiqiu's concept of developing "cultural relic IP" greatly impressed Yin Chuan, as if it opened up a new way of thinking and broadened his horizons.
Director Yin exclaimed, "Zhi Qiu, I've finally understood what top-tier business thinking means."
"It's a good thing I talked to you today, otherwise it would have been like sitting on a mountain of gold looking for money."
“I’ve always had this feeling that our country’s cultural relics and cultural connotations are very rich and popular, but there seems to always be a veil between them and the general public, which puts them in a dilemma of being ‘too highbrow and not popular’, and also affects their dissemination and commercial value realization in modern society.”
"It's true that this is the age of young people... but not entirely. Ordinary young people don't have your abilities. My old friends all say you're a prodigy," Director Yin said with a smile.
"Where did your idea of developing a 'trinity' IP come from?"
Praised by such a cultural luminary, Ye Zhi Qiu blushed slightly and humbly said, "Actually, it's not that magical. It's just like singing."
"Take pop music for example; it's a translation of bel canto. Bel canto is more classical and traditional, while pop music is closer to the expression of everyday emotions and easier for the general public to understand, similar to the development of cultural relic IP."
"By changing the form of expression, we can make cultural relics both elegant and accessible, and find a balance between artistic merit and public acceptance."
"It not only preserves the profound beauty of traditional culture, but also makes it easy for ordinary viewers to 'understand, feel, and be willing to spread' through modern narratives, emotional resonance, and visual innovation, thus facilitating its dissemination."
Listen to this! What is professionalism? This is professionalism!
Director Yin nodded repeatedly, his expression excited, and said, "That's a good idea!"
"I need to quickly organize a meeting to push this forward."
"By the way, Zhi Qiu, you came up with the idea, so the position of chief planner is definitely yours."
"No, please." Upon hearing this, Ye Zhi Qiu quickly waved his hand to decline. "Director Yin, I'm just offering suggestions; I won't participate in the specific implementation."
"I'm busy filming movies and singing right now, I can't keep up at all. The National Museum of China and the Huahai Oriental Art Troupe have so many talented people, there definitely won't be any problems."
“How can you not participate?” Director Yin frowned slightly, but he knew that Ye Zhi Qiu was telling the truth and probably really didn’t have time.
But Director Yin quickly came up with a solution: "In this way, you don't have to participate in the specific affairs, but you still need to be listed as the chief consultant."
"It will be convenient to communicate if there are any questions during the subsequent implementation."
Director Yin had his reasons for saying that.
As the director of the National Museum, he naturally hopes that the IP of "A Panorama of Rivers and Mountains" and subsequent cultural relics series will have greater popularity and generate more revenue.
However, he was not a rigid person and hoped that Ye Zhiqiu, who had made the greatest contribution, would receive the reward he deserved, so he insisted on involving Ye Zhiqiu no matter what.
On the other hand, the words "National Museum" still carry some weight. Having this identity is, to some extent, a "protective charm" for Ye Zhi Qiu—although he may not need it now.
Since the other party said so, Ye Zhi Qiu could no longer refuse, and the matter was settled.
Over the next two days, Ye Zhi Qiu and the "Only This Green" dance troupe participated in the Spring Festival Gala rehearsals.
During the rehearsal, I also met this year's chief director, Qin Lei, for the first time.
Qin Lei is a rare female director. She just turned 50 this year. She is well-maintained and looks quite young, with a slightly plump appearance. She has a neat short haircut.
Ye Zhi Qiu had previously learned that director Qin Lei had directed many documentaries and cultural programs, and her style was steady and progressive, indicating that she was quite capable.
As soon as Qin Lei saw Ye Zhi Qiu, she grabbed his hand and put her other hand on his shoulder, showing great enthusiasm.
"Oh, Zhi Qiu, you've finally arrived! Your performance is the main attraction at this year's Spring Festival Gala, so you'll have to help me make this a success!"
Qin Lei didn't seem like the chief director of the Spring Festival Gala; instead, she seemed more like a cheerful and approachable older sister next door, and she even started chatting with Ye Zhi Qiu.
"You don't know, the Spring Festival Gala director gets criticized by the audience every year. Last year, the audience even made it to the trending topics with their criticism. This year, we must turn the situation around and satisfy the people."
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