webnovelfull Chapter 416: PUBG Open Beta
Chapter 416: PUBG Open Beta
On July 26, the movie "Boonie Bears" grossed over 300 million yuan in its first 10 days of release.
Despite the rapid expansion of the domestic film market, the fact that a children's animated film could rake in 400 million yuan at the box office in just ten days has still refreshed the industry's understanding of the animation industry.
It's worth noting that many directors in China with formal training in film and television have not even reached 3 million yuan in total box office revenue for their painstakingly crafted works.
Now, an animated film has easily achieved this goal, prompting some owners of established film companies to lament in private gatherings that times have changed.
Cartoons used to be something to amuse children, but now they can carve out a niche for themselves in theaters.
On July 28, the premiere of "Go Away Mr. Tumor" was held at Xinghe Cinema in Chaoyang District.
Directed by Lin Yufen and starring Tang Yan, this low-budget film has garnered significant attention.
Fu Yibai also attended the premiere that day.
The following day, "Go Away Mr. Tumor" was released nationwide, with major cinemas giving it an average of 23% of screenings.
This is a pretty good start in the current highly competitive summer movie season.
With its heartwarming and healing theme and solid emotional portrayal, the film garnered considerable acclaim on its opening day, and discussions about "laughing through tears" and "life and love" quickly gained momentum on social media.
On July 29, the box office results for the first day were released – 23.8 million.
This number brought a sigh of relief to the entire team.
The group, still on the roadshow, were even more motivated.
As word-of-mouth continued to spread, the box office revenue rose instead of falling the following day, reaching 2650 million.
Film critics began describing the film as a "dark horse," and viewers spontaneously uploaded their viewing notes to social media platforms, sharing the moments that moved them.
At the same time, the box office growth of "Boonie Bears" began to slow down, but it still steadily broke through the 4 million yuan mark.
On August 3, the seventh day of its release, "Go Away Mr. Tumor" had grossed over 250 million yuan.
This figure is already firmly above the profit mark for a mid-budget drama film.
The Douban rating has remained stable at 7.8, and the comment section is filled with viewers sharing their tearful feelings.
On the same day, Morningstar Group released its financial report for the first half of 2010.
At the morning meeting, Zhao Qi projected the report onto the large screen in the conference room. Several sets of key data made all the executives present sit up straight.
The film and television production segment saw a 62% year-on-year revenue increase, Xingmeng Digital Entertainment's revenue increased by 85% year-on-year, Xingchen Technology's revenue increased by 120% year-on-year, and Xingyun Video's revenue increased by 90% year-on-year.
The group's total revenue exceeded 15 billion yuan, and its net profit exceeded 6 billion yuan.
There was a silence in the meeting room for about three seconds, and then Wang Peng was the first to start clapping.
Applause echoed from one end of the conference table to the other. Zhao Qi, standing in front of the screen, smiled, a smile appearing on her usually serious face.
Fu Yibai sat in the main seat and waited for the applause to subside before speaking, his tone as calm as if he were saying that the weather was nice today.
"Thank you all for your hard work. Keep it up in the second half of the year."
On August 5th, PlayerUnknown's Battlegrounds (PUBG) officially launched its open beta.
Liu Yongqiang set the public beta test time for 2 PM, but the official website crashed due to overload at 10 AM.
The pre-download server handled three times the expected number of concurrent requests, and the technical team had to add three more servers to keep up.
Within the first hour after the public beta officially launched at 2 PM, the number of concurrent online users exceeded 800,000.
Three hours later, it surpassed 1.5 million.
By 10 p.m., the number of concurrent online users had surged to 2.3 million.
This data directly activated Liu Yongqiang's backup server plan ahead of schedule.
While directing the technical team to expand capacity, he called Fu Yibai to report, his voice filled with barely suppressed excitement.
Within 48 hours of the open beta launch, PUBG's registered users surpassed 8 million, and the peak concurrent user count reached 2.8 million.
This number far exceeded Liu Yongqiang's initial expectations, and the technical team began to frantically increase the number of servers.
On August 10, two weeks after its release, "Go Away Mr. Tumor" officially surpassed 400 million yuan in cumulative box office revenue, becoming the third domestic film to break the 400 million yuan mark during this summer's box office season.
Tang Yan's acting skills have received unanimous praise from film critics, with several comments saying that she "finally shed her idol image and portrayed the vulnerability and strength of a real person when facing death."
On August 25, 20 days after the open beta launch of "PlayerUnknown's Battlegrounds", Liu Yongqiang announced the overseas server expansion plan at the morning meeting. The four nodes of Seoul, Tokyo, Singapore and Los Angeles will be built simultaneously and are expected to be launched by the end of the year.
The pace of esports development is faster than expected.
Six esports clubs in China have already established PUBG divisions. Mercedes-Benz wants to sponsor next year's Spring Split, Lenovo wants to sponsor the tournament's gaming machines, and Red Bull has offered 80 million yuan to sign a two-year exclusive sponsorship deal for the tournament.
Fu Yibai instructed Liu Yongqiang to separate the e-sports business team from Xingmeng Digital Entertainment and establish a separate e-sports business unit, which would be affiliated with Xingmeng Digital Entertainment but operated independently.
This department oversees various tournaments for League of Legends and PlayerUnknown's Battlegrounds.