webnovelfull Chapter 147 Money-burning action!
Chapter 147 Money-burning action!
“Six million five hundred and thirty thousand!
Very good, very good, pass the order along, everyone work hard this month, and as long as there are no mistakes, your basic salary will be doubled at the end of the month!"
Tang Xionghua was indeed a little surprised. After all, today was Friday, not a holiday.
According to his estimate, from eight in the morning to five in the afternoon, nine hours, he would be lucky to make five million.
But now the revenue has increased by more than 1.5 million.
Of course, Tang Xionghua was just surprised, but he didn't feel it was incredible.
After all, the prizes prepared by myself are indeed a great stimulus to the public. Perhaps people who have never planned to eat this kind of food, or even those who have food at home, may not be able to resist buying ten dollars to try their luck.
Under these circumstances, this result is not surprising.
"Shocking! Local companies are giving back to the public with huge investments, from cars to motorcycles and mobile phones!
"This afternoon, in Lingnan's Dongguan City, a lucky person spent ten yuan at Yanglai and won a car!
"Tang Xionghua is worthy of being a rising leader of the younger generation. His moves are magnificent!"
……
The evening papers that night and the morning papers on the 3rd were all reporting on this matter like crazy all over the country.
In the future, perhaps if a company holds an event and gives away a car worth tens of thousands of yuan, it will not be considered news at all.
But this was 1993.
This is the first time that we have held such a large-scale practical lottery with such high rewards.
This move not only caused a bloodbath in KFC and the Western fast food market, but also brought an insane amount of repercussions and daily revenue to Yanglai.
The 3rd, Saturday.
On this day, the logistics support pressure from all over the country was very high.
Ou Mulan even said that if the situation was like these past two days, many stores would be forced into the embarrassing situation of lacking raw materials within half a month.
Of course, this situation cannot continue forever.
The current explosive consumption is due to the stimulation of prizes, but Tang Xionghua can predict that KFC will definitely follow suit.
They will take back some of the customer flow.
At the same time, the explosive consumption in the market will not fall instantly after the initial stimulus, but a continued decline is certain.
In this day and age, the general public cannot really consume this kind of Western fast food as a daily meal.
In particular, Yanglailai has set a minimum spending of ten yuan before ordering food.
Even with a discount, it still costs eight or nine yuan.
A meal costs eight or nine yuan, which may be everyone’s daily salary. How can you eat it every day?
Draw a lottery and try your luck, it might only take one or two times.
Unless you win the jackpot, then you might come every day under the stimulation of the jackpot.
But the chances of actually winning are actually not that high.
The gifts Tang Xionghua prepared sounded like a lot, but in reality, they were to be distributed among ninety-one stores.
Moreover, this did not happen in one day.
Yang Lailai plans to give out all the prizes over a period of half a month.
If distributed to each store every day, the amount is actually not that large.
The grand occasion on the first day is just for the advertisement and stimulation effect of that day, so every store can give out prizes other than cars.
In the future, there will be less.
Of course, a prize from time to time is enough to keep the market looking forward to the lottery.
"Mr. Tang, we are optimistic about the situation for now, but KFC cannot just sit there and wait for death. We only have 5 million left from the loan we borrowed this time. The company can generate over 1 million in profit a day. Even if we completely stop developing new stores now, this money will be kept as a reserve.
But if KFC catches up in the next few days, we will have to increase our efforts. By then, our money may not be enough to sustain another round.
On the evening of the 3rd, Yang came to the meeting, and the marketing manager raised this question.
Looking at him, Tang Xionghua smiled and said, "Well, I know what's going on.
Don't worry, Mr. Ou has already negotiated with the bank, so we won't be short of money for the time being."
Yang Lai is here, but it is not running at zero profit.
At present, even with the consumption vouchers and membership discounts, the profit can barely be maintained at 20%.
Therefore, the current profits of the 91 stores are still considerable.
In addition, with Yanglai's current industries, loans of over 100 million yuan are possible.
Last time I only borrowed 10 million, which was enough at the time.
Now, based on the war situation, further loans are a certainty. Of course, Tang Xionghua won't put all his hopes on loans.
Even if another 90 million sounds like a lot, in this kind of money-burning war, it might be gone in two or three months, or even shorter. So after a while, he planned to go back to Chuzhou.
Chuzhou Construction Bank still has more than 8 million in cash.
This was originally intended to be left for VCD later, but Tang Xionghua asked Jiang Wanmeng these two days.
As for VCD, there is currently sufficient research and development funding.
The original three million has not been used up yet.
So, it’s okay to use it temporarily.
Tang Xionghua planned to invest this money in the stock market.
Today's stock market has actually entered a bear market again.
The last time the stock market hit its lowest point was in November last year, but it rebounded and by February 16, it had risen to 1,588 points.
Now, in a downturn, the stock market has still fallen to just over 1,000 points.
Those who really play the stock market enter the market at this time, either because they have confidence in the stock market and are ready to buy at the bottom, or other funds enter to basically be the ones taking over.
However, Tang Xionghua doesn't care about these.
All he wanted was to find a stock with a dispersed shareholding and the worst market performance.
Go public through a backdoor listing, prepare for both scenarios.
Of course, it has not developed to this point yet. If it really does, even if Yang Lai comes, he will be out of money and will not be able to borrow money.
Then this is the only way.
On the 7th, Yang had been enjoying his five-day stay, and KFC finally managed to urgently arrange the lucky draw, order the products, and then arrange for delivery. On that day, a platform was also built in front of the KFC store.
Similarly, KFC also organized a welfare giveaway and lottery event.
Moreover, the prizes here are more numerous and more expensive than those in foreign countries.
The cars were directly Santanas, 2,000 in number, and five at a time. There were 300 mobile phones of the same amount, and 500 motorcycles. In addition, there were 500 televisions, 500 washing machines, 3,000 pagers, and 20,000 tape recorders.
It's a huge investment.
The slogans for this event are very loud, but the actual prizes are about six or seven million.
The one hundred million mentioned later is the consumption cost. In fact, you don’t have to pay a penny at all.
And what KFC is doing now is doubling its investment instantly.
And they have fewer stores, so the chances of winning are definitely much higher.
What's more, they haven't rescinded their 30% discount.
Simply put, KFC is actually losing money and burning money.
In fact, the market reaction was also very strong.
On the 6th, within 24 hours, Yanglai's turnover was still over 5.7 million.
By the 7th, the daily revenue was only over 1.1 million.
It instantly broke the bones, not even cut in half, it was chopped straight down to the point where only a little bit of the foot was left...